Philip Kotler Reviews, Summaries, Synopses & Abstracts

Philip Kotler Reviews, Summaries, Synopses & Abstracts

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A Framework for Marketing Management

(15 Ratings)
Author:Philip Kotler  Summary by:PapapFarras
Definition of Marketing is the art and science of choosign target market and getting, keeping, and growing customers through creating, delivering, and Read Summary
Published: December 23, 2008 Visits: 336 words : 600

A Framework for Marketing Management

(10 Ratings)
Author:Philip Kotler  Summary by:PapapFarras
Customers become aware to the company who offers the highest customer delivered value, Read Summary
Published: December 30, 2008 Visits: 200 words : 300

Advertising and Promotion

(3 Ratings)
Author:Philip Kotler  Review by:aniashu
Read Review
Published: May 8, 2007 Visits: 232 words : 600

Advertising and Promotion

(1 Ratings)
Author:Philip Kotler  Review by:aniashu
Read Review
Published: May 8, 2007 Visits: 103 words : 300

Marketing Management

(8 Ratings)
Author:Philip Kotler  Review by:phoenixgirl
Read Review
Published: January 19, 2006 Visits: 998 words : 300

Kotler on Marketing

Author:Philip Kotler  Abstract by:getAbstract
How to Create, Win and Dominate Markets Read Abstract
Published: April 20, 2009 Visits: 18 words : 900

Ten Deadly Marketing Sins

Author:Philip Kotler  Abstract by:getAbstract
Signs and Solutions Read Abstract
Published: April 20, 2009 Visits: 3 words : 900

Marketing management

(7 Ratings)
Author:Philip Kotler  Review by:vas
Read Review
Published: September 17, 2005 Visits: 1321 words : 300

Marketing in the Public Sector

Author:Philip Kotler and Nancy Lee  Abstract by:getAbstract
A Roadmap for Improved Performance Read Abstract
Published: April 20, 2009 Visits: 1 words : 900

Building Global Biobrands

Author:Philip Kotler and Francoise Simon  Abstract by:getAbstract
Taking Biotechnology to Market Read Abstract
Published: April 20, 2009 Visits: 0 words : 900
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