How Smart Small Businesses Grow is a must-read for small business owners.
It shows how to generate
more business from customers, how to uncover profitable niche markets and how to develop products and services that can''t be duplicated by the competition. Small business owners will also learn how to create the kind of credibility that makes the selling process effortless.
The key is to create a marketing
infrastructure. Common signs of a business without a marketing infrastructure include things like the business owner having to drop everything every few months to sell more business or being so distracted by delivery issues that the customer is second fiddle.
Implementing a marketing infrastructure will illuminate what a small business can do better than anyone else, it will provide a consistent sales funnel of new business, and it will create the tools salepeople need to be successful. Best of all, implementing the five-step formula in the book will immediately generate new business.
Take This Test
If you answer "No" to one or more questions, this book will help
1. Does your lead system generate a consistent set of leads?
2. Do you know the key pains of your customers?
3. Have you recently created a new product that solves the limitations of current offerings?
4. Have customers funded any of your products or services?