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The propaganda as everyone knows, is every day more essential tool for the success of companies and brands. < br/>It brings
together dozens of specialties that need work in harmony. < br/>This book shows, precisely, what are these specialty technical, professional and business, defining its functions and tasks especifícas, its role in the set and the way to integrate with the others.
This book has been and remains pioneer in Brazil, to address the contemporary form of propaganda and complete, showing how all their details fit and what techniques and resources that are being used today by major advertisers, the best agencies, manufacturers and suppliers and the vehicles of comunização leaders.
Published: November 14, 2007
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