Escreva o seu resumo aqui. How do you create a successful new product?
Innovation is the ongoing creative response
to a dynamically changing
marketing place. E-innovation is an organization wise
strategic planning for change and the first stage involves creating the
conditions, structures and processes to facilitate a culture of
innovation. Tooling up for
opportunity Building a culture of awareness to possibilities and opportunities can
be facilitated intensifying the process. ? process preparing awareness
culture, organizational flattening and devolution, bottom up and edge
in dialogue, process development, strategic planning, portfolio
planning and championing. Opportunity Scoping
The objective here is to build a dynamic map of opportunity space ? a
big picture of emerging trends ?which can help identify potential
synergies, discontinuities, hybrids, gaps or other opportunity spaces
for your business.. A useful criterion here is being able to identify technologies and trends in their early maturity space. Opportunity Identification
The opportunity identification stage involves ruthless comparison of
potential opportunities, by taking a closer look at the candidates and
examining their technological, operational and financial
feasibility for further development. The opportunities identified in
the scooping phase and rated as to their feasibility ? the seize of the
potential market, the strength of other players in this market, the
investment required to productivize, the time to market and the
implication for your strategic business development. Concept Statement
The objective here is to prepare a comprehensive concept statement
document for the proposed projects. It includes concept statement,
bench marking, product definition, process planning technology,
capacity planning, market conditions, business case, feasibility
activity, flow chart, event map and critical path scheduling. Prototype The first aim of the development team will be to produce as rapidly as possible a working prototype of the project.
With 3D Graphic and Animation, a product idea can be visualized and
?materialized ? without the tooling ? up required for a physical
prototype. Initial Testing In working prototype model, the proposed project and then the initial testing phase can provide valuable feed back. Product Development
The product development process may itself be subject to a stage ? gate
process as well as a regular quality assurance and user testing and
current work in progress may be made available to technology partners
and lead customers throughout the development process. Trail Implementation The aim here is to course a smooth launch and roll out. Full Commercialization and Creative Marketing
This is the product launch and roll out and involves the coordination
of several inter related activities including production process,
marketing, packaging, distribution, support systems, secure transaction
mechanisms, fulfillment mechanisms, order tracking and the like.