The book is divided into seven chapters, each describing a complete step towards financial independence, achieved through network marketing. Dr Joe Rubino, being in the field for many years, having already created his organization and enjoying the residual income from it, describes in detail every aspect of the business, such as where to find prospects and how to approach them successfully.Written in a simple language, the methods described in the book are easy to follow, since they can be understood even by people who have no marketing knowledge or experience.
Even though it is not a new, breakthrough theory - and it doesn’t claim to be one - it is a dynamic tool for everyone. You would be wrong to assume that it is a “general theory” book like many others about network marketing. It is rather a practical guide that is enhanced with real life stories. Each technique has been tested and proven to work by the author himself. This book can be extremely useful to people who are just starting their home-based business, since it clarifies the basic principles, giving them specific guidelines to follow. It can also be appreciated by professionals, who need to modify their plan according to modern techniques, find new ideas, or simply coach their down line.
A great part of the book is dedicated to self-improvement. In order to become able to train others how to be successful leaders, you have to change those aspects of yourself that hold you back from achieving your goals. The training is completed in the last chapter, or the seventh step, where the author explains the procedures a successful network marketing leader should follow to ensure his success.
The book is concluded by giving other recommended readings by the author, such as his bestseller : “Secrets of Building a Million-Dollar Network Marketing Organization”, as well as a list of sites where the eager network marketing student can find free on- line coaching.