Perhaps it''''s more accurate to say…
marketability =
perceived market value. Take a house for instance. Its "base" market
value is established by several factors — the condition of the home and land that it’s on, what other homes are selling for in the area, and proximity to schools, stores, libraries, etc. There are also a lot of intangible factors that affect a house’s
perceived market value. These are things that would be unique to individual potential buyers — nearness to extended family, the neighborhood’s "culture," commuting distance, and proximity to the special places that the individual, couple, or family will visit frequently. Of course, this not only applies to houses, but to anything that can be bought or sold...cars, stocks, books, and more. They all have a perceived market value...and quite often, they are perceived quite differently by the various potential buyers in a particular market. As crass as it may sound, every person has a "market value" in his or her area of proficiency — and his or her "
marketability" hinges upon how that value is perceived by those who want, or need, to benefit from this person’s knowledge and experience. But please keep in mind, a person’s "perceived market value" has nothing to do with a person''''s significance as a human being. The weighty virtues of kindness and compassion are often found in people who have little "market value" in the work-a-day world, and, though it’s rare, sometimes those who have the highest market value in the world’s eyes are best described as soulless. So, let''''s keep this straight upfront. This short article is about increasing your