Abstract: Cash machine is easy to read book and understand simple steps to start and sustain business
in today’s highly competitive global market. The author has stressed on basic skills of individuals and common sense approach to create a unified team to start afresh or have partnership or buy existing business and turn it around. Therefore for quick / higher take off in any business initiative one need not rediscover the wheel.
The book provide blue print to convert slow running business to fast cash machine by adapting seven steps: 1) Identify your personal skill set. 2) Brain storm your business idea among key players and model it based on similar ventures carried out earlier elsewhere.3) Based on sales data collected through various reliable sources analyze sale potential in the chosen market segment.
4) Evolve a workable cash machine plan. 5) Build tour team intelligently and manage it well. 6) Develop short-term and long-term strategies and these should match with your vision/mission statement. 7) Grow your business with full enthusiasm.
The author emphasizes to focus on activities related to marketing, sales, operations, finance, management and human resource. These could be related as below:
1. Plan working beyond 9 a.m. to 5 p.m. Time slot and do it. for 5 days a week
2. Have realizable dreams .
3. Apply your energy judiciously to achieve your dreams
4. Build it or fix it or buy it but have it done.
5. Build competence add on skill sets and achieve excellence.
6. Creativity and innovation leads to entrepreneurship + courage
7. Time management, Volume analysis, quality analysis, Customer relationship, vendor development, team building institution
Good book to buy and earn cash at faster pace - best of luck
drsarbjit@gmail.com
Dr Sarbjit Singh, Principal Apeejay College of Engineering,
Sohna, Gurgaon , Haryana, India