The book presents an important aspect in selling a product: marketing. Marketing is defined and an attempt is made to differentiate marketing from other terms in the same area, such as publicity and promotions. The importance of building and maintaining a good relationship with current and prospective customers is emphasized. There's need to gather relevant information, which is helpful in understanding your customers. Receiving feedback from your customers helps to make necessary changes in the product or its marketing. The need to build a strong product is highlighted. The product may be a completely a new one or an improvement of an existing product. There's a challenge in having a product unique from your rival's. The author hints on how to identify or create unique features for your product. The book explores best practices in maximizing publicity of your product, using print media, radio, direct mail and Internet. Information on how to develop and implement an appropriate marketing strategy is presented.