The
entrepreneur is the hero of capitalism, the object of envy and admiration, the stuff of the commercial legend, the source of the new companies, new products, and new industries. Yet entrepreneurship remains shrouded in mystery - possibly because no one believes it can be taught - Robert Heller.
For once, There comes along, a book, which tries to extoll the virtues of maverick businesses. A book which could be the bible for both budding and established entrepreneurs. It whips out each and every minutiae of the
business systems vogue and tries to elucidate the aura and mystique an entrepreneur earns for himself, from the word go.
It shouldn't be difficult to see why this book is unique. First, It is not something right off the desks of some major MNC, nor it is a book from a hotshot entrepreneur. Secondly, The author - Robert Heller is an esteemed authority on management and has worked with stalwarts like Edward De Bono ( with whom he launched "Letters to Thinking Managers"
"How Entrepreneurs Grow Rich By Starting Small" - Breathes fresh insights into the
need for any business
today, of any size, to think and act like a small business. It discusses the
importance of pre planning, executing and
operating businesses. It advocates the need to be on the constant look-out for new changes and opportunities ( I
know - You heard that somewhere - Haven't you? ).
The book also dwells on the pros and cons of owning and operating a franchise, of operating any business for that matter. Among many other things, It also includes the nitty gritty of consultants & Self employed professionals, and whether a company should use their services. The Importance of customers in today's economy and how to serve them, an educated foresight into the future and the need to leverage the power of technology for our business. The need to be agile and the futility of "waiting for things to happen" - All this and much more. truly a must read for anyone with an entrepreneurial bent of mind.
Do let me know what YOU think of the book. ladies and Gentlemen. Startsmall to grow rich.
More reviews about the How entrepreneurs grow rich by starting small.