shortness the culture to listen! (Books in audio listening to itself while one becomes fullfilled other
activities: it uses
to advantage the time, acquiring culture) The digital revolution, the development of the InterNet, the sprouting of the companies pontocom had propitiated the sprouting of new canals of vendas e, consequently, of the creation of new products that come to take care of the new presented clientele. In the cultural scope, little technological innovation occurred, of form if to stimulate the taste for the reading. Amongst the made actions, e-book is had (the digitalizado book); however, who does not like to read a book printed matter, little attractive also will have for the book in the screen of the computer, a time that both the medias work the same with agency of the direction: the vision. E, which had to this, hindering of if carrying through other tasks, as: to direct an car, to clean a house, to sail in the InterNet... Company
AUDIOLIVRO, thinking about the consumer-reader of the present (with access to the InterNet, some
activities to be carried through daily, little time to dedicate itself exclusively to the reading) and longing for to stimulate the acquisition of new knowledge, brings to the market a new product to be spread out in the cultural market: audiolivro. The book in audio, being able to be acquired by the InterNet, by means of download (to be listened in the computer or the Ipod); or same in CDs, virtual and real store. Audiolivro is a new reading, instead of if reading, if listening, while it is in the transit, the academy, the computer, amongst other activities, uses to advantage the time, acquiring itself culture. A new product, a promising market for the eager population of knowledge (always searching if to improve) for the accumulation of information, so condizente with the invasion of the Digital World. A new and great trend in the publishing and cultural market of the country. At last, to the time that the technological applications in any area are excellent, in if treating to the communication, these assume greater dimension, have seen the position of the first-class in the capitalist societies, decisive media as element in the production of speeches and knowledge, supplanting, some times, even though the system of formal education (Maria of the Targino Favours - doutoranda in Science of the Information for the University of Brasilia, in its article New Technologies of Communication: Myths, Rites and Said - 1995.) It listens: www.audiolivro.com.br