Seth Godin, the bestselling author of Purple Cow and writer for Fast Company has put together a book based on his blog postings called Small Is the New Big. The book’s format has shoot from the hip advice on things you should buy, customer service, and how to change the ways you work. Throughout you are entertained by Godin’s razor sharp wit and his outlook on life, the neighbor’s cat and even parsley as garnish on a plate.While reading it, you often get little bits of trivia that you may not know. For example, Lawns in the United State were not common practice until after 1840. Their purpose is to show that you have the space to waste on a lawn. The mere fact that we continue to perpetuate having a lawn is good marketing. As you start to find information like this you start to learn the difference between marketing and advertising.After reading this collection of commentaries, you could walk away from it with a new outlook on life and a new plan for what you are going to do in the future. Do you want to be known as a good worker? A team player? Innovative thinking? You may begin looking at those mom and pop type stores that provide you unfailingly good customer service, with fresh eyes. You may even start noticing where you get better service and not take it for granted. In fact it could change your entire shopping habits. Godin, with his sharp wit, is able to pinpoint exactly why something is good and when it can be really bad.Godin may even inspire you to think about starting up a business of your own to be part of this positive movement that realizes large corporate giants isn’t where the power is anymore. The power now lies with companies who are adaptable and willing to change to address the ever changing consumer.