There is a continuous pressure on companies for success & growth. Many companies do achieve success, but find it very difficult to continue their run of successes. We should aim to learn from the mistakes & experiences of other companies. If the reasons of failure are predictable, then these reasons can be avoided, for getting continuous success. For continuing growth, a company has to venture on new disruptive growth, which requires risks & investments, since no one can guarantee sustained success. Efforts for growth have therefore to be made such that, we do not go the wrong way & lead to failure, instead of success.
In ten Chapters of this book, the authors have presented details of their study, theories & changing of concepts into practical tools, so that new businesses can create growth with predictable success. The decisions must be taken such that, they fit in the scheme of things of the company. Our strategy for the customers & markets should be such that, these do not appeal to, & are unattractive to our competitors. For those customers who are using good products already, we should find a way to compete against non-consumption. For those customers, who do not or can not use, all the functions of a current product, we should plan for a product which will be sufficient to meet their requirements, along with profits for us. We can get market share, if we can help the customers to do what they want to do, in a cheaper & more convenient way. We should try to segment the market such that, we get an idea of the works, which the customers want. We should try to locate the opportunities for change. We should develop competencies first, for making profits in the future. For any new venture in which we expect success, we must first ask basic questions about our resources availability, help of our existing facilities for new businesses etc., identifications of the management personnel for their suitability for this new business considering the problems they had faced successfully in the past etc. After starting of the venture, an early viable strategy should emerge, & we must aim & try for early profits, so that we do not follow incorrect strategies for a long time. We should keep our company patiently growing(since it may take some time for getting a faster growth), but growth should not be allowed to slow down, since in that anxiety we may make big errors.
Taking an overall picture, the managers need not necessarily be top strategists. Further, there is no single formula for getting this type of success, & also that disruptive growth can not go on endlessly. But it is for us to take decisions, & continue our efforts, in the direction of sustained growth.
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