Innovations in the organizations, come as a result of creativity therein. The whole organization should have a broad capability, to get a regular flow of small & big ideas. The climate of the entire organization should be such that, creativity can come from the individuals, groups, teams & from the corporate level. It is advisable to aim for systematic creativity (& not sporadic efforts), that means creativity in all areas & at all times, in all functions & in all levels, so that from a large number of ideas, big & valuable ideas can come. The time for which an innovation can last, is becoming far shorter, but in the long run, creativity pays handsomely. In eight Chapters contained in three parts of this book, the authors have discussed, with theory & a number of practical examples, as to how creative ideas come, how innovations are caused, how creativity can be infused & how to make it work in an organization. Six points have been given about systematic creativity, viz. there is no fixed recipe for systematizing it; Creativity & innovation are different (first is generation of new ideas, while the latter is implementation of the ideas); Creativity comes from individuals, groups, teams & organizations; motivation, curiosity & fear, connecting & evaluation are back bone; Creativity needs a proper climate; & for this every one can be a leader. In one of the important Chapters of this book, the authors have discussed Purposeful creativity (viz. Creativity applied to specific issues). Based on their interactions, experiences & research conducted over many years, seven stages have been given, in which several tools promote success. Firstly the ground work should be done, i.e. problem should be assessed & likely methods for solving it identified, before getting immersed into it. We may have to tackle it broadly, as well as deeply. The problem must be connected to the needs of the customers. We should get help from customers & other people, & our thinking should lead to clear solutions.
The total problem should be approached from all possible angles, & we should not make haste in choosing one, or discarding the other possibility. The tools suggested are wishing, overcoming false fatigue, changing perspectives & focusing creative thought. Those approaches are selected, which are likely to lead to the final ideal solution, but even seemingly wild ideas are not overlooked. Once some ideas have been selected, then these should be explored from all points of view, by focusing on them individually. We should try to balance creativity & practicality. Tools in this stage are images for connection making & using outside stimuli. Then we have to identify, the best possible emerging solution(s). We should still discuss all aspects & possibilities, with all creative thoughts & ideas, & think practically. Then we should develop & transform the alternate solutions, & carry out proper evaluations. Tools used here are forcing positives & itemized response. We should adjust our proposed solutions to our goals, list out the benefits, look at the likely problems & difficulties, & adjust our solution if required. Lastly the implementation of the selected solution is, a continuation of a long term creative effort. This also requires lot of creativity. This book is considered suitable for, all executives in different range of industries, who are desirous of taking their organizations to higher levels, through creativity & innovation from within the organization.