Starting of anything new, has its problems as well as rewards. Many persons become entrepreneurs, because of lot of freedom & other benefits, & start some businesses of their own. For this purpose, one should be prepared in advance, with the necessary information, knowledge & the tools. We have to do everything correctly & properly. Success or failure is up to us. In its twenty Chapters contained in six parts, this book gives all the required details at one place, for us to read, understand & assimilate, for starting a business, e.g. steps to be taken, worksheets, forms for filling, strategies for success, including a part on starting & running a business with less money. Chapters 1,2 & 3 consist of the technical part, regarding selecting & starting some business, which we like & love to do, & the rest of the book is about running of the business. In this way, we can do what we like (rather than worry about the business), & get money for the same.
In one of the important Chapters of this book, the author discusses the topic of business secrets. However, there is no magic formula or theory for success in business, where there are a large number of variables. By trial & error & experimentation, we have to find out the best possible workable combination for obtaining success, & then repeat it on a long term basis, for repeated success. We have to create a system, so that the business runs efficiently on its own. In this way, risk is reduced & success is achieved, with less stress & more of pleasure. This should be the starting point. We should not depend on only one work, since businesses have a cycle of their own. We can get knowledge about these, by our own experience or by talking to the people in the same type of work.
For long-term success we have to resort to diversification, i.e.one or more divisions of the existing business, or product considering the seasonal cycle. In these different ways, money will continue to come in. For obtaining more money, sales have to be more, for which we have to give what the customers want. We should ascertain the need of the market, & satisfy that need & money will start coming in. Customer requirements can be obtained by personal talking, or by market research & survey. The other things for growth of the business are, getting help from other persons, US Small Business Administration, & some non-profit organizations e.g. Small Business Development Centers, Service Corps of Retired Executives, Women's Business Center & several web sites. All these are available for helping the entrepreneur, in case of need. Finally, the author gives seven secrets of great entrepreneurs e.g. we should be willing to take a big risk, since no risk no gain; we should have big dreams & boldness; above all we must value the customer & guarantee him his satisfaction; we should take care of our employees, investors & stock holders; we should persevere & not think of quitting; we should have faith in ourselves; we should love our work & be passionate about it. This book can be considered a step by step guide. It is for us to read & choose what we want to follow, for getting success, in our own way.