Organizations have to produce & market goods needed by the customers, may be for some particular segment(s). For this purpose, one has to learn the basic techniques of marketing.
Brand management has its own importance, & is one of the keys to success. It is an interesting career & we learn skills in general, which are useful & valuable in all fields. When necessary, we can specialize in some particular area of our interest, & manipulate the world of branding. In five Chapters of the book, the authors cover various aspects of this subject, with the help of four
marketing cases, & also provide marketing jargon & recommended reading. Initially, an overall view is provided of the various careers in marketing, like Brand management, Advertising, Market Research etc. For marketing analysis of any situation, we require the use of four C's, five P's, and Break-even economic analysis. Explaining the meaning of a brand, it gives top 13 ways to revitalize a brand, & follows it up with the basics & the mediums of advertising. While working on the job, the marketing managers have to work along with several other departments of the company, for getting success. It also gives some idea of their work hours, training, pay & perks etc. The important question of getting hired, is then discussed. A list of 9 personality traits required in this field, is provided. With a view to help the new entrants, advice is also given about creating winning resumes, covering letters & their opening paragraphs, & taking help of networking. The book gives seven guidelines for considering suitability of a company. For the important stage of Interview, the authors have given 11
general tips, a list of general, behavioural, & the case strategy questions.
This book provides lot of information from the world of marketing & hiring practices. Hence whether we want to begin, or advance our career in marketing & brand management, this book will serve as a good guide.
More reviews about the Vault Career guide to Marketing & Brand Management ( Inside information you.......career)