This article examines the effect of cultural values on voting behavior in elections belowthe presidential level. Using data
from the American National Election Studies, the article examines the effect of moral
traditionalism on individual-level vote choice in U.S. House elections. Findings indicate that a newfront has been opened in the culturewar, with moral traditionalism exerting an indirect effect on vote choice through party identification and, most importantly, a direct effect since the mid-to-late 1990s, one thatwas hitherto not evident. This suggests that a greater emphasis placed on cultural issues by candidates and other political elites, or possibly changes in the images held by the
electorate of both parties, has resulted in a moral traditionalism cleavage being driven down to voting behavior at the congressional level. Overall, these findings suggest a widening and deepening of a cultural values-based realignment of the American electorate.