It is an amazing book – learning to do business and make billions from the real estate billionaire Donald Trump himself,
sharing his secrets with the readers. You may have read dozens of books to fulfil your ambition and make wealth. But this is a book which has not come from the world of imagination. It is based on the hard lessons of life and business acumen.
Donald Trump is the chairman and president of the Trump Organisation. In his opinion running a business in today’s competitive environment is not easy. It is like leading an army of the best (if you want billions you can not work with ordinary persons) to a business war to victory. The life of your management team members or your employees depend on you and your day to day decision. A bad strategy can end up affecting a lot people as well as your fortune. Trump’s best suggestion to success in business, therefore, is to find people who really suit your businesses style and you will have fewer problems to deal with as time goes on. And for it sometimes this can mean choosing attitude over experience and credentials. The cream of your business runners must be creative as such people rarely need to be motivated. They have an inner drive which keeps them on the edge, which is precisely what is needed to be
successful and remain successful. Still we need to boost them now and then and tailor our method to the personalities we are managing.
Another major quality which a businessman should have is ‘staying focused. Trump recalls that in late eighties he lost focus and consequently lost billions when the real estate market crashed. Incredibly Trump got under debt of $9.2. Once he saw a beggar on the street and realised that the beggar was worth $9.2 billion more than he was. Then Trump is one of those businessmen who learn from mistakes. With a new zeal he focused his who energy in bouncing back and he succeeded. Focus on your main business enables you to channelise your energies and resources to your target and move ahead like a bullet and if you lose it you are nowhere.
There is a lot more to learn and you have to read the book for that.
Anandrahi
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