Steve Jobs was great CEO of Apple Inc.An
explanation of the same thing first: I think anything from the
seemingly eternal conflict between so-called Apple fans and
Apple-haters. I myself am neither the one nor the other. I own an iPod touch, iPad, a normal, self-built desktop PC and a Sony notebook. I work professionally both on PCs and on Macs. Each device has its capabilities and advantages and disadvantages. Which one can find useful or not. But despite all of Apple's products went from always been a special aura - about their actual value addition. To learn more about it, I had hoped from reading this book - and was not disappointed.
English writers have the tendency to their content in the form of a story to tell. This is just the first part of the book the case, which is by no means negative. Steve
Jobs childhood and youth is told in the light of his, for the period of
the 1960s and 70s typical, seeking spiritual guidance and
enlightenment, the consequences of the idea that there must be more to
life, morality and materialism as a western. In
addition, Jobs pain to have been abandoned as a child (he was given up
for adoption by his mother) as a more emotional driving force that leads
to his need for control was presented. All
this happens very open and neutral, are often jobs (as indeed
throughout the book) or other involved persons to speak for themselves
and even dark chapter about how his daughter told not accepted by him
sober.
Later in the book follows the structure based on key events - such as the emergence of the Apple II, Macintosh or iPhone. Here is the biography of converts from a story told coherently towards a chronological documentation of important episodes. And
here the book plays out even one of his great strengths: it is very
thoroughly researched and clearly not "bent" to a specific, desired
opinion. In
each chapter, many people speak for themselves when important dispute,
the author presents the often conflicting viewpoints of the people
involved side by side - to which one can even form an opinion.
Using both radiant jobs, as well as its dark side clearly revealed. May be the author's credit here, not that he psychologized. For
in the course of the book will quickly become clear that jobs would be
as good behavior today (borderline?) Diagnosed personality disorder. He
was capable of extreme emotional fluctuations, both extreme attention,
creativity and romance as well as to absolute ignorance, indifference
and ruthlessly. Around
the compound but with his history, his spiritual worldview, his love of
and search for art and, ultimately, the people around him, he was able
to truly great genius.
It
is the great achievement of the author, to show not only understand how
Steve Jobs and that he actually worked (whether Apple likes it or not)
changed our world, but also, under which victims of this happened. In
addition to countless fired, morally and mentally shattered and ignored
people who fell in the end, Steve Jobs himself a victim of his
self-centered world view (in which he believed to cure his cancer
initially even by mere diet, herbs, etc.).
I was deeply impressed with the book and also explains the aura of Apple and its founder satisfactory and inspiring. Jobs big success can be attributed to his penchant for manic control back: why is Apple so shut the system as it is. In
his innermost, this also comes out clearly, Steve Jobs was an artist
whose main inspiration is the natural human intuition and simplicity was
simple. Its products are works of art that combine the latest technology using just these two points in itself. Therefore, the iPad a real knob only and therefore it may even a 6 - or 80-year-old serve immediately. The
unity of his Apple products, by the almost constant total package, the
artist could make sure his work of art just as important for its users
and works, as he had planned.
Steve
Jobs was one of the few people who discovered (and effectively
implemented) is that we are not people we incorporate repeatedly and
increasingly complex, high technology and study its control must, but
that modern technology are simply our intuition which made it easier and can be beautiful. If
the book is somewhat hard to read sometimes by its abundance of detail
and Anekdotenhaftigkeit can, so I have this knowledge but it greatly
affected.
A dignified, unadorned, objective and overall inspiring image of a large, but not infallible artist.