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Article Review   by:Praveen Kamat     Original Author: Malcolm Gladwell
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Last year I was preparing for CAT(Common Admission Test)- an entrance exam for securing admission to Indias most prestigious Management Colleges.I worked hard for 6 months and did very well in Mock tests.On the D-Day, 20th of November 2005, which was also my Birth Day, things didn't go as planned.Once the examination bell rang my mind just blacked out.I struggled to solve simple questions in a paper which otherwise I would have cracked quite easily.Once out of the examination hall it dawned upon me that my performance was quite horrendous and that I would be missing the ivy league bus.My dreams of being a student of an elite institute were shattered.This had never happened to me before, but I had choked very badly.When it mattered the most, I had failed miserably.I just didnt know why... until I read this book. Chapter No.6 titled 'Seven Seconds in the Bronx' provided me with what I believe was a satisfactory explanation for my failure.The range in which stress improves human performance is when the heart rate is between 115-145 beats per minute.But beyond 145, bad things start to happen. At 175, there is a complete breakdown of cognitive processing and motor skills, and the mid brain- the part of your brain that is same as your dog's- reaches up and hijacks the forebrain.If the above mentioned situation takes place during a competitive exam (focussing on mental aptitude),then you are done for.
.. and that's precisely what happened to me.If a person becomes too aroused past a certain point, then his body begins shutting down so many sources of information that he practically becomes useless. Blink focuses on the smallest component of our everyday lives - intuition.Have you ever been in a situation when you felt deep within your heart that something was not right about a particular endeavor you were about to undertake, but you didn't know why and in the end it turned out just as badly as initially you had thought, or more appropriately, FELT.This book is about those instantaneous impressions and split-second conclusions that arise spontaneously within us and how we can make good use of this instinctive ability and become better decision makers. If on reading this review you spontaneously feel deep within your heart that you have to purchase this book, then just do it.A snap judgement made very quickly can actually be more effective than one made deliberately and cautiously. Moreover you won't regret it. Take my word for it. My intuition says so.
Published: April 01, 2006   
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