The Knowing Doing Gap is an very idealistic category of book which turns out to be a precious ornament in today's competitive world of business.
Jefferey Pfeffer and Robert Sutton,well known author and teachers,have dug the mystery of the knowing -doing gap and tried their best to resolve the impacts through this book.Most of the businesses,industries,companies these days are pouring millions of dollars for training,consultants and executive education,but according to authors,without being well familier with the major theme of knowing-doing gap,these activities never going to improve the matters.
So,The Knowing Doing Gap book provides plenty of useful informations and messages that how to turn knowledge into practical action.Actually this book is divided into eight chapters.
The first one "Knowing what to Do is not Enough".It is said that first of everyone make plan and know what to do but just thinking like that is not enough,we have to motivate and concentrate ourselves physically and begin the work with full caliber and great enthusiasm.
The second section "When Talk Substitutes for Action".Its a real phenomenon that talking has been a stong barrier to turn knowledge into action.Talking about something is easier than actually doing about it.But talking always becomes effective when it is prioritised with action.
The third chapter"When Memory is a Substitute for Thinking".Its the similar fact more or less as above because anything can't be implemented without thinkings but memorizing them for future use might be successful.
The fourth lesson"When Fear Prevents Acting on Knowledge".If you are scared or afraid,you can't utilize your knowledge properly.So,we must be aware of the situation.
The fifth chapter "When Measurement Obstacles Good Judgement".Yes,of course,our habit of measuring this and that,values,opinions put us in trouble for good judgement.
Similarly,the sixth chapter"When Internal Competition Turns Friends into Enemies"We as a human being has an internal competition which could be the reasons for unknown enemity.
Seventh chapter"Firms that Surmount the knowing-doing gap."
Finally the last but not the least section of the book "Turning Knowledge into Action",reveals the facts about how to acknowledge the performance according to the situation of the factors.
By the way,the authors want to reveal the matters that the knowing-doing gap is a pervasive and important problem all over.
And this book has successfully pulled out the causes and effects as well as eradicating processes of those intervening stuffs.