This book aims to give those who have little or no prior knoledge of intellectual propety (IP) rights an introduction to the IP world - what they are, how to acquire them, how to enforce them, and how to make money out of them.
As each business and the environment in which it operates is different there can be no one IP strategy that will be correct for all businesses. Nevertheless, this book will provide the reader with some ideas on how to develop an IP strategy.
The most useful sections are probably the case studies written by authors working in industry and commerce and who are users of IP services. From these the reader may be able to draw parallels that can be used in their own business.
The book comprises some 60 separate sections each written by different authors, interspread with advertisements and advertorials - it is a collection of short IP related articles. Although this provides a variety of views, therein lies one of the book's failings - a lack of cohesion.
This is not a book that a lay reader can pick up and read easily from beginning to end to develop a knowledge of IP and IP management as each section does not build on the preceding one. Also, the sections are varying quality.
There are other books that can better educate the lay person on IP and IP management, but it is the real life cases studies of those that are users of IP where this book may score over other publications.