This book offers a peek into the real estate investment methods of Donald Trump as told by a close and trusted business associate and shows how the small investor can take advantage of them.
The 11-chapter book explores subjects such as marketing, negotiating, raising finance, managing projects and tenants.
Chapter 5 “The Trump touch: Create Sizzle, Glamour and Prestige to get higher than market prices for your properties” is worth the cover price and throws up such gems as, “The real secret for property of any size is creating something visually striking. It’s perceived value. It does not have to be expensive, but it has to be perceived as valuable,” and “spend money where it can be seen.”
Trump has enunciated some of these thoughts in his bestselling book “The Art of the Deal” but a replay of the advice by a third party introduces a refreshing spin.
An engaging book that has the added value of making you want to get up and go.