Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus will teach you a lot about online marketing, and not just in one field, but in almost all you can think of. This makes this book very suitable for those who have not quite gotten started with their online marketing or who want new, fresh ideas.
The book covers a very big range of topics, but does not go into all of them very deeply, so if you are looking for something very specific, you might be better off looking for a specific book related to the niche of online marketing you want to learn more about. But if you want to get a picture of all types of online marketing out there, this book is for you.
The book includes interviews with heavyweights such as:
Patrick Duparcq from Kellogg School of Management and Northwestern University
David Fischer from Google
Ron Belanger from Yahoo!
Ed Shull from NetResults
Jeffrey Glueck from Travelocity
Jacob Hawkins from Overstock.com
Greg Jarboe from SEO-PR