You Can Negotiate Anything
The Author, Herb Cohen the world’s best negotiator tells you how to get what you want by bringing power out of the ivory tower and down to the realities of getting things done. Negotiation occurs in every phase one’s life because an individual, you come in conflict others such as your family members, sales clerks, competitors or entities with impressive names like “the establishment” or “the power structure”. How you can handle these encounters determines whether you can prosper and, enjoy a full, pleasurable and satisfying life. So also the countries negotiate for peace, business transactions, loans, etc.
For example we all want all sort of things in life: prestige, freedom, money, justice, status, love, security, and recognition. With the full understanding of the word negotiation and crucial elements involved, we can always get everything we want out of life. The author defined negotiation as the use of information and power to affect behavior within “web of tension”. It is a field of knowledge and endeavor that focuses on gaining the favor of people from whom we want things from. He further stated the three crucial elements that are involved in negotiation. These are (1) Power (2) Time (3) Information. These elements that are crucial steps to success determine you either have an advantage over the other party you are dealing with or the other party has an advantage over you. In this book, you get to learn to be a person who can make positive use of power, time and information to get what you want out of life. You get to also know how to use the art of telephone to negotiate, the power of persuasion, persistence, and attitude and much more for negotiation. This book enables you to get the power to get what you really want right in your hands!