Managing TransitionsMaking the Most of
Change (2nd Edition)William BridgesIn the book "Managing Transitions" the author William Bridges tries to tell us that like organisms every business
organization also has a life cycle. Like an organism an organization also goes through changes and these phases of change is what we have to handle.He says that the saying “the only thing constant is change” is not just applicable for human life
cycle but for everything - from the business organization life cycle to the stars above. However, it is also a basic truth that people are resistant to change and especially when it threatens something that means a lot to them. He goes on to tell that corporations are not immune to change, with mergers, corporate re-organization, bankruptcy, demise of the organisation and in all this it falls upon leaders to show their subordinates the way through rough times caused by changes. He begins by first explaining an organizations life cycle in 7 stages. Then he talks about
Transitions as phases and how people react to it.Transition the author says is what occurs during the time when the old and the new ways of doing things are being sorted out, and is undeniably one of an organization''s biggest growing pains. If managed well, it can turn the organizational caterpillar into a beautiful butterfly. If managed poorly, however, and the whole process has the potential to become a multi-million dollar liability. It does not, however, demean the importance of transition. William Bridges shares techniques in
Managing transition, turning a potential for disaster into an opportunity for radical growth and the building of a foundation of a company''s future.A good read for higher
management people and for enterprenuers.
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