CareerWarfare10 Rules for
Building a Successful
Personal Brand and Fighting to Keep ItWhether you are a senior executive or an entrepreneur or an employee, this
book will show you the best way to succeed, accomplish your personal and career goals, outshine your competition and differentiate yourself from the pack. David F. D''Alessandro
shows you how to stand out from the crowd by developing your own “personal brand”; and provides valuable lessons in the etiquette of reputation building.The author talks with trademark flair, crisp content and humor as he shows how to create a “brand first” culture where “brand” takes priority over every other business consideration.He starts the book by first defining what a brand is and then moves on to explaining how to develop it.He suggests that your
boss is one of the major contributors of your brand and thus it is imperative that you understand your boss properly first. He classifies bosses into 7 types and tell us how you can influence them.The book ends with some recommendations and suggestions on various startegies to handle competiton in the office and how you can deal with the criticism that follows with your rise in stature.
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