The company that
makes Frisky dog food was having a sales meeting.
All the
salespeople had come to a large
hotel for three days to talk about how to sell
more Frisky dog food.
Now they were
sitting in a huge room listening to the sales manage.
Most of the
salespeople were really excited by the meeting.
“Who’s got the
greatest dog food in the world?” he called out.
“We have!” the
salespeople shouted.
“Who’s got the
greatest dog food advertising?” he demanded.
“We have!” the
salespeople shouted back.
“Who’s got the
most attractive dog-food packaging?” he screamed at them.
“We have!” the
salespeople screamed back.
“Whose dog food
gets into the most stores?” he yelled.
“Ours does!” the
salespeople yelled back.
“Right,” the
sales manager said. “We’ve got the greatest dog food in the world. We’ve got
the greatest dog food advertising. We’ve got the most attractive dog food
packaging and our dog food gets into the most stores.”
“That’s right,”
the audience of salespeople shouted.
The sales
manager leaned forward. “So why aren’t we selling any Frisky dog food?”
There was a
sudden silence in the huge hall. Then a voice from the back said quietly,
“because the dogs don’t like it.”