What makes a “sticky” idea? A
“sticky” idea is an idea that stays in the minds of people and gets told
over and over again without losing its interesting points. Think urban
legends and traditional folklore that gets altered a bit, but are still
passed from
generation to generation. Think of hot gossip. Wouldn’t
it be great if your idea or invention
share the same recall value? Inspired by Malcolm Gladwell''''s book, “The
Tipping Point,” authors Chip and Dan Heath share with readers the secrets to
“what sticks”: according to them,
sticky ideas are guided by six basic principles: Simplicity, Unexpectedness, Credibility, Concreteness, Emotions and Stories. From advertisers,
marketers, salesmen, entrepreneurs, storytellers, to fundraisers - this
book is an effective tool for anyone who wants to sell their ideas, get
their
point across, and make things STICK!!
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