Copycat marketing 101 is a book written primarily to promote network marketing as a concept. The target audiences of this
book are the section of population, who are only willing to obtain their
financial freedom by copying successful marketing techniques. This book has nothing to offer for any innovators or self styled personalities.
The simplicity of the book is appreciable. There is absolutely no complexity in the content.
Burke Hedges hits the nail directly on reader’s head by dubbing the networking marketing as the ultimate copycat system. He also explains the franchisee system in business. The talk is more on exponential growth than linear growth.
The practical cases presented in this work were highly impressive. The coca- cola, Ford and McDonalds are few worth mentioning.
Since the book solely directs the readers to make-believe that network marketing is the best way of financial freedom, it is absolutely one-dimensional.
“ Well Mr. Hedges, all the very best for your next venture. Hope you would impress us with your future works.”