''Understanding
Alternative Media''
Understanding Alternative
Media Olga Bailey, Bart Cammaerts and Nico Carpentier
Published by: Open University/McGraw&Hill (Maidenhead, UK)
From blogs, flyers, fanzines and neighbourhood newspapers, to
podcasts, streaming clips on YouTube and My Space and community radio
and TV, we live in a world where we can access a huge source and range
of alternative media. They provide an opportunity for ordinary people
to air different perspectives, complementary discourses and ideologies
to those presented in mainstream media; a platform for citizens to
participate in public spaces and exercise their right to communicate.
''Understanding Alternative Media'' provides the reader with a
comprehensive overview of how the field of alternative media can be
theorized. Combing diverse case
studies from countries including the
UK, Belgium, North America and Brazil, which emphasize the different
approaches and interconnections, the authors thus propose an original
multi-theoretical framework to help understand the subject. Looking at
both ''old'''' and ''new'''' media, the book argues for the importance of
alternative media and suggests a political agenda as a way of
broadening its scope.
Understanding Alternative Media is valuable reading for students in
media, journalism and communications studies, researchers, academics,
and journalists.
978-0-335-22210-0 Paperback £18.99
978-0-335-22211-7 Hardback £60.00
To order see http://mcgraw-hill.co.uk/html/0335222102.html
Table of Contents
Introduction
Part I : Theorizing alternative media
- Four approaches to alternative media
- An introductory case study - Radio Favela: Representing alternative media
Part II : The case studies
- Community approaches in Western radio policies
- Diasporas and alternative media practices
- Blogs in the second Iraqi war: Alternative media challenging the mainstream?
- Ethnic-religious groups and alternative journalism
- Online participation and the Public Sphere: Civil society
mailinglists and forums
- The Brazilian Landless Rural Workers Movement : Identity, action,
and communication
- Translocalization, glocalization and the internet: The RadioSwap-project
- Jamming the political: reverse-engineering, hacking the dominant codes
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