Tourism image is one of the most improtant factors that attract tourists.City or county local
governments exactly know that the importance of tourism image in tourism developing,so concentrate on the tour image
engineering construction in succession with real one side and false side.Speaking objectively,
the tourism image engineering can improve tourism and investment environments obviously.However, currently the tourism image engineering of parts of cities or county local governments in our country,far from their reality,showing more falsity than reality.To explore its source, some leadership of local governments exist formalism thought and the mind of pursuing the achievements or the material avidity subjectively.Objectively,some local governments are not explicit about their position in tourism,and their work lacks law stipulation and perfect direct systems in practice.Therefore,the leaderships of local governments should overcome the medium formalism style in the tourism image engineering,carry on the accurate fixed position for their own tourism resources and guest source markets at the same time,and change their dominating
function into predominant function and guide function,build up the examination and approval systems of tourism image engineering,and prevent corrupt factors in the tourism image engineering from the source.