Min-
nan, as one of the biggest notable
hometowns of overseas Chinese, and being consanguineous to Taiwan, has the unique advantage of growing
seeking-
roots tourism. With a point of view of tourism geography, the author study the resource features and existing problems of Min-nan tourism from its foreign visitor arrivals and international tourism exchange of nearly five years, and then draw a conclusion that the Min-nan tourism should take seeking-roots
culture as the core. Seeking-roots culture includes the family origin of
Oversea Chinese and their identification to Chinese culture. The latter one, including the following four parts: the esteem to ancestor, the belief origin, the inheritance of language and custom, mercantilism and convention of investing in hometown business contrarily, become more and more effective, as the consanguinity relations lose its attraction now days. From the tourism existing problem we can see it clear. Taiwan arrivals to Min-nan is lagged behind to the economic cities such as Guangzhou, Shanghai and Beijing, so far as to fall the resource ones such as Hangzhou; even more, its superiority market of south- east Asian visitors also goes to its end; the tourism programs of Quanzhou, Amoy and Zhangzhou disperse and lack characteristics. According to all these, in developing the tourism of the Min-nan region,we should take the culture connotation of “roots” and its time character into account sufficiently. The author puts forward five proposals as the followings: Create typical characters of the area by promoting tourism grade with monopolistic culture, the seeking-roots culture; Strengthen cooperation among cities (especial the so called' gold triangle': Amoy, Quanzou and Zhangzhou), open up the international market; stimulate the sentiment of oversea Chinese by renovating original temples; develop continuous culture by building atmosphere of seeking-roots culture with the local people's help and in local people's life. Finally, there are obvious economic and culture significance as well as far-reaching realism to develop the seeking-roots culture, to accelerate peaceable unification of our country, and to strengthen the sentiment of oversea Chinese.
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