Japan is the most important tourists exporting country to China and it is very critical to develop China's tourism to open
up the market of Japanese tourists that come to China.For this reason.analyzing the motives of Japanese tourists who
make a tour to China and formulating different marketing strategies and
developing distinctive tourist products for different motive groups will be of great importance.This text divides the motives of Japanese tourists that come to China into about nine different types;and compares their motives with that of the Japanese who make a tour to any other countries and then points out the advantages and disadvantages of opening up the market of Japanese tourists that make a tour to China.Furthermore,this article inquires into the question on how to promote the Chinese tourist market for Japanese in a correct way.One is keeping on and developing the middle-aged and old-aged markets and other is developing some attractive and original tourist projects which aims at the Japanese teenagers' and women's markets.If we can deal with it this way.