This paper mainly relates the affect of tourist
destination image on tourists destination selecting and its post-purchase
behaviour. It is this latter part that this study is concerned of placing the emphas is on the analysis of the relationship
destination image and tourist behaviour, and that of image and the post-consumption evaluation of the stay."Intention to return" and "willing to recommend the destination" are conceived as behavioural variables,"perceived quality" and "
satisfaction" are the evaluative variables. In addition to that, the relationship of perceived quality ,satisfaction and behavioural variables is examined. All the relationships are tested jointly using a structural equation model on the base of the survey data rooted from two tourist destinations of Wuxi city in Jiangsu province. The result has an important implication to the management and administration of tourist destinations in China, and has an important meaning to promote the qualitative research on tourist destination image and tourist consumer behaviour in China.