Along with the arrival of the
experience economy ages, more and more consumers have transferred their attentions from the quality and price of the products or service to the
emotion experience during the consuming process. Conforming with the changes of the consume behavior,
experience marketing is coming. Experience marketing
claimed that the
enterprise should make the satisfying of customer’s individualistic demands as the keystone of marketing, the increasing of customer’s experience as the marketing concept and the enhancing of trans-action between the enterprise and customer as the marketing
method and so on. On the foundation of the travel enterprise feature’s analysis,the text claimed that the travel enterprise need to make some adjustments. For example, making the emotion experience as the springboard of marketing strategy, strengthening
tourist’s positive participation as the marketing method, and then compounding several sense-stimulations to satisfy tourist’s omni-directional experiences. In addition, travel enterprise can take the advantage of some goods related to the experience subject closely to make a unforgettable experience for tourists, and then, it can realize the durative development of the travel enterprise.
More summaries about the Experience marketing and the development of the travel enterprises