ON HOW TO SUCCEED IN YOUR ONLINE AND OFFLINE BUSINESS
Do you want to succeed in your business in this
year of global recession? Then ensure to read this and digest it.
CHOOSE A SPECIAL PRODUCT OR SERVICE YOU CAN RENDER
You product can be antiques, software, beauty products or just about anything
nameable. Make a list of your work time and leisure time, make sure you choose
a business that suits you and then carve out strategy to reach your customers.
BE AHEAD OF YOUR COMPETITORS
Always make research on the ways others are running their business and try to
be DIFFERENT. Make your brand unique, let the difference be clear just like 7UP
slogan says, the difference could be in color, delivery, guaranteed
satisfaction. Always think yourself as a consumer; what do you expect from the
businesses you choose when buying your own product from your product or would
you rather go elsewhere to purchase? Remember that consumers consumes from the
mental stage by thinking about how the product will help him solve a problem.
Move the consumer into action by physically encouraging the consumer to buy
your product and services.
There are many steps that could lead a browser or a window shopper into a
customer, so selling your product is essentially to your success. Have a
rethink on why you stated the business in the first place. Make selling the
most important part of your business strategy.
STAY GLUED TO YOUR DESIRED CUSTOMERS.
Be friendly and learn to know your customers more. Find out their names, needs,
ages etc. Allow your customers to criticize you and evaluate your products and
service. Send them mails when necessary even send a free newsletters just to
keep contact. Be cautious, be grateful to them for coming to purchase from you.
Always say THANK YOU to them and don’t ever get tired of giving this important
PROMISE LESS AND GIVE PLENTY TO YOUR CUSTOMER.
Beyond the expectation of your customer, or a potential one for that matter,
give more information on a particular product, send it without delay, if need
be that you direct your customer to where he gets what he wants without
necessarily buying from you, please, gladly do so because your kindness will
motivate your potential customer to return to you anytime there is a need. Do a
follow up by sending a mail, a phone call to find out if he needs further help
that way, your customer will learn to trust you and will also know that you are
not after his money but his happiness and satisfaction.
Remember, customers are always right; therefore their wish should be your command.
Go extra mile to improve your relationship with your potential customers and
main customers. Whenever a customer is not satisfied about a product, just take
it back and refund cheque timely. If you do this, it will prove your
credibility and maturity in business.
Large and small business has their problems, find out were yours is not
measuring up well and deal with it. Seek advice from successful people and take
actions that can help you in offering a better service to prospective customer.
You need to work hard to meet the demand and needs of your customers.
Don’t be mentally poor; go for training by attending seminars and business
workshops like Sam Adeyemi said “when we value knowledge, we increase in