PALLADIUM is known in the worldwide, it’s however a shoes manufacturer based is Lyon, the third
town of France. This company passes under control of American K-Swiss with the objective to double the sales figures for reach 30 millions dollars.
As the beginning of this year (2008) Palladium the specialist of leisure shoe to destination of the fashion according to his president Mr Mortemousque has sold the majority of capital to K-Swiss, exactly 57%. K-Swiss will be help Palladium to reach an international dimension. This American company is very renown in the sport shoes and sportswear and realise a sales figures of 500 millions dollars, as 100 millions in Europe and the same amount in Asia.
K-Swiss invest 15 to 20 millions dollars for develop and adapt the production tools of the French company. It’s a truly challenge for this new company who’ll kept his French know-how. This association, almost a join-venture has for finality to reach a sales figure of 30 millions dollars in developing his activities in China and North Korea; with the worldwide networks of sells as dispose K-Swiss, this operation of cooperation would be a success. The Palladium exportations would be increase. To 50% in 2008, this new company will reach 70% to exportation. His large range of shoes will be allow to Palladium to conquers the news market and his French president hope proposed more models for adults. In this time, it’s fifty, fifty between the sales for adults and children. The shoes are for 90% sold in shore multi brands of centre-town. The production is subcontract to 100% although a tenth of subcontractors based in Sri-Lanka and Vietnam. But all merchandises pass by the warehouse of St Priest (4000 meter square). For this company works 28 employees, 4 designers and essentially the sales men although the Europe. The full effective is of 60 employees. In 2007, Palladium has realized a sales figure of 15 millions dollars with a net result of 1 million dollar.
History of Palladium
At first this brand produces the planes tyres in 1920, after the Second World War this market is almost destruct and Palladium proceeds to a diversification of his production. They use the same process that the tyres for making the shoes who became famous in the wide world. The process is based on the materials like textile and rubber warn to very high temperature and high pressure. They produce exclusively one model, “Pallabrousse” destined to military market, because it’s a resistant shoe. In the beginning of 80’s year they are interest by the sport and develop the product like the shoes for the great sportive, for instance Michel Platini.
It’s a truly explosion of sells although all European Capital, 2 millions of pairs of shoes are sold. Nevertheless, in 1997, this company meets the financial difficulties and is sold to the American Consolidate Shoes Company. It’s only in 2006, that Mr Mortemousque president since 5 years re-buy Palladium following a Leverage Buyout with two others investors, they realize 20% of growth since 2 years.