A little over a year, Esteve Calzada decided to launch her own business, first as a freelance, and then as a small business. Came to be five years and a half on the boat, as director of marketing, where he was "lucky enough to start the entire business process within the process of professionalization of the management of the club," he recalls. During this period, was also in charge of road construction equipment with the objective of organizing the rights that Barça had put in, and market value.
Therefore, your day to day unwinding in such areas as sponsorship, management of marketing (advertising partners, media campaigns, market research, etc..), The area of media, including TV and Barça management television rights, and international level, "which is a department that we created during the time I was, and defined a strategic plan and strategic countries like United States and Asia, and from here all the tours Montabes" .
Calzada is aware that working in a club like Barca's "dream." So why jump into the adventure of entrepreneurship? "You must find the time to seek out new challenges. I had covered a stage, with large contracts such as Nike, the TV rights and sponsorship contracts different, "he says. Had, therefore, its time.
Prime Time Sport
With an ever-present concern for creating one's own business, with years of experience in a sports club frontline and with some specific ideas that is haunting the head, the project starts Esteve Calzada Prime Time Sport. It is basically a sports marketing company, working from a comprehensive, covering the demand of different market players.
Focus on football and tennis, all the three types of customers. On the one hand, sports clubs or organizations. In football, for example, are working on transfers of players with various clubs with which they have contact. "Our client is a club here, which asks us to help you put a player or to identify a particular player." Within this group, there are other projects such as sponsorship consulting. In this regard, its main customer is the Royal Spanish Tennis Federation (RFET). Prime Time Sports has exclusive marketing rights of the RFET. That includes the most important assets of the Davis Cup playoffs to be played in Spain. "We are now commercializing semifinal in Madrid. We have closed, for example, a contract with Sol Meliá, "says Calzada. Besides, several companies have opted for this sporting event packages acquiring private balcony, Hospitality services or VIP areas.
Furthermore, Prime Time Sport is also responsible for advertisers, with La Caixa and customer relevance. In this case, advising the savings in all the investment made in sports, especially when it comes to sponsorships, from identification and acquisition of sponsorships, how to make the best use of sponsorship acquired through how negotiate a good contract.
Finally, the business is complemented by the representation of athletes. When he left Barca Calzada, decided to become a FIFA agent, in order to develop this work of representation. Víctor Valdés is one of the athletes is in their hands, who lead the marketing of his image. In the representation itself, working to find a team that coach Albert "Chapi" Ferrer, former player of FC Barcelona and Chelsea.
Know who your customer
Given this variety in the types of customers and, therefore, of interest Calzada stressed that it is very important to have very clear who your customer, you're part of. " Therefore, the company prefers "little work but good" to be well targeted efforts.
"In the world of sport is often the case that only thinks of the commission, without thinking about what comes after. We only do we believe in the operations, which makes sense because if you sell a sponsorship of an advertiser RFET want to be happy because tomorrow you may have to count on another project, "says Calzada. Undoubtedly, we must never close any door.