Twenty- three nations comprise the Middle East and north Africa (MENA) region, whose magnitude covers the Middle East, Arabian
Gulf and North Africa. MENA is much more a regional group, it’s a force that is working to gather to optimize peace, economic growth and prosperity. The world is beginning to evasion MENA as a strategic and prospective arena for investments and cooperation that will lead to a flourishing and solid regional economy.The MENA region has a tremendous market potential. Within the next decade, MENA’s population is projected to supersede that of the European Union by 20% (growing at a rate of 3% vs. 0.8% of EU). The market of more than 390 million
consumers is projected to double in size in
approximately 18 years, while the EU market is expected to double in approximately 87 years.The MENA region offers a new dimensions of unprecedented opportunities for the business community. Now unshackled from administrative, regulatory and fiscal constraints, investors can freely penetrated a lucrative market of about 390 million consumers. Multinational entrepreneurs and corporate executives are seeking access to this enormous market, whose rapid urban development and increasing stability present appealing opportunities for international investments.As an important country playing a major role in the MENA region, Egypt has positioned itself to compete better in the global economy. The legalization of trade, promotion of exports and FDI as well as international development is the key areas of enhancing Egypt’s competitiveness.Big part of Egypt’s strength lies in its strategic positioning in the Middle of transportation routes by land, sea and air, linking the Middle East and Africa to Mediterranean Europe and the rest of the world.