Another misconception is the fear and sadness increase creativity. Conversely, studies show that the joy and love have a positive impact on creativity, while anger, fear and anxiety have a negative impact on creativity. Research shows that people have the greatest possibility to generate creative ideas when they are happy, even when they experience the excitement a day earlier! When people rejoice with their job, chances are they'll think about it that day, the idea ripen at night and generate creative ideas on the next day.