This
research briefly explains to what extent
customer satisfaction has significant
influence to the customer
loyalty of ‘iklan jitu‘ JAwa Pos
newspaper in Sarana Media Advertising. Moreover, it also explores variable that
give the
biggest contribution to the customer loyalty: four variables are using
as customer satisfaction representatives, which are reliability, response to
and remedy of problems,
sales experience and convenience of acquisition. Finally,
the findings shows that sales experience is the biggest contributor to the customer
loyalties.
More summaries about the Customer Satisfaction and Loyalty factor: Study case at CV. Sarana Media Advertising Surabaya