This
research briefly explains to what extent customer
satisfaction has significant
influence to
the customer loyalty of ‘iklan jitu‘ JAwa Pos
newspaper in Sarana Media Advertising. Moreover, it also explores variable that
give the biggest contribution to the customer loyalty: four variables are using
as customer
satisfaction representatives, which are reliability, response to
and remedy of problems, sales
experience and convenience of acquisition. Finally,
the findings shows that sales experience is the biggest contributor to the customer
loyalties.