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Creativity In Business

Book Review   by:Info_maverick     Original Author: Michael Ray and Rochelle Myers
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Creativity In BusinessBased On The Famed Stanford UniversityCourse That Revolutionized The Art Of SuccessThere are many books on doing business which preach aggressiveness in conductng businesses.This book gives us a fresh look on how to manage our work and strike a balance between our work and other priorities. It teaches us how to handle business as an art and enjoy our work. The authors tell us to listen to our inner self through intuition.They preach us how we can gracefully give up a job when we are not able to do it after much striving. They differentiate between the various voices that we hear from our inside and do what our intuition tells us. They suggest the reader to have clarity on the job to be done and have focus on one activity at a time.The authors try to explain that business is actually a very creative form of art which integrates creativity and imagination (business plans and ideas) people skills, organizational skills, and requires a focus and drive that many artists possess. This book guides you to reach down to your core Essence - your inner creative resource that can fuel your personal and professional life.
Published: March 20, 2008   
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