THE CHALLENGE OF CONDUCTING THE CORPORATE STRATEGY
Survive and also ensure the future in a competitive environment increasingly dynamic and complex is the challenge for business leaders of this new era. In a context in which business sustainability extends beyond the traditional economic issues and is based on aspects of social and environmental responsibility, under new obligations and requirements increasingly stringent and comprehensive, it is difficult to accept the justification that is almost impossible to think about the future of the organizations to survive and it would be a great achievement. However, this situation leads most organizations to adopt a reactive posture, which is basically to promote the rapid adjustment of its operations to the new rules and obligations imposed on them. There are few organizations that recognize their role and practice influencing and transforming, creating your own future and the industry in which they operate. To think about the future of organizations and promote them, according to Ram Charan, one of the great experts on the subject today, requires the combination of vision, sound strategy, adequate staff and an operational plan that aligns all these components. That''s right: a detailed plan to guide the actions of the organization in a single direction. Preparation prior Many business strategies are frustrated or do not materialize for the simple fact that the organization was not properly prepared or equipped to perform them. For optimal strategies were, should have considered the organization''s capabilities to put them into practice. After all, a good idea is not simply one that flies high, but the one with the landing gear in order to land at your destination. Analyzing the common characteristics of companies that determine not only your future, but an entire industry or sector, we can highlight, and a revolutionary vision, the existence of an aversion to being washed away. Also note that a creative capacity, innovative and transformative, present in the thinking and attitude of its leaders and employees who work in an integrated and orderly. Thus, leaders of the effort should be focused on advancing the right time to promote the changes, noting that whoever comes out ahead advantage over others. In addition, you must ensure that the transformation is practiced considering and aligning the organizational changes needed, the skills required and available, and effective coordination of these efforts, supported by a management model that addresses the strategic dimensions of the be implemented, such as the Balanced Scorecard. This mechanism, through the establishment and management of specific indicators, to evaluate compliance efforts and business results with its strategy, the dimensions of value creation, generation and service demand and building the future. Establish plans to provide the necessary infrastructure and the allocation of the right people in the right places, assign responsibilities within the organization and spread the company a new vision and attitude are other challenges that require specific expertise, but can be overcome. Thus, it is recommended that you seek to understand the background, organization, preferably in an impartial, identifying their capabilities, limitations and needs, thereby enabling an accurate diagnosis be made before leaving for a proper prescription. It is important to have a lot of discipline and attention to the organization does not fall into the trap of directing all its efforts to carry out operational activities and work aimed only to adaptation to new market rules. Considering the maximum that is crazy doing the same thing and expecting different results, to ensure that the organization will respond to a new strategy, some actions for change must be designed and conducted in order to prepare and fit the model of organization and align the skills profile of the new requirements. This is the step that is often denied by the leadership and results in the failure of great ideas. Work is needed to adapt the business model, how they are made and distributed activities in the organization and, simultaneously, the alignment of strategy, human capital management, ensuring the availability and maintenance at the required competencies, as well as a healthy and productive environment. In this context, we understand that the secret of success of implementing a new strategy is related to the commitment to take the next step. Apply appropriate tools and techniques and custom, which will ensure the alignment of your organization with new thinking. Source Viotti, Luiz Eduardo, MILK, Mauro Schweizer. The challenge of executing the corporate strategy. [S.l.: s.n.