Test marketing,
hello every one i am not an management student but the market knowledge of my stands me at that post.in fact now adays doing business is a great danger work as looking at an market conditions and the customers credit policy are too much.
for an company which one launches the new products or wants to grab a market or the taste of the market and consumers.
test marketing gives the prior conditions and the SWOT features of the product in the market ,by the help of test marketing the producers can make their way by the markets view as they comes to know the drawbacks or the limitations of their product and hence can make the changes as per the market requirements in their and the threat point of the business declines.an prouct can catch the market well and been populer in short period of time.