Many business and small business owners when setting up
their website they do not plan or do not know how to sell their
products. I once read an article written by PhD saying that his son did
many more sales than he did only cause most of the time he spent on
marketing and promoting his products.
Many of you did conventional marketing promotion. Some of you have
developed even advanced marketing techniques, but if you have a new
product or service which is unique you can take benefit from almost
free Youtube advertising and sell your product with ease.
While some people publish their videos at YouTube only to have fun and
attract visitors only to their profile, you can even make money from
other peoples visits on YouTube. Users watch around 10 millions videos
per day at YouTube, so you can only imagine the exposure your video is
going to get at YouTube and potential buyers for your product or
service. You can drive free and easy web traffic from YouTube to your
marketplace, blog or whatever your product is. You just need a nice
video or tutorial, or anything that explains the benefits of your
product and you are in business!
Steps prior publishing an online video at YouTube:
1. Define your product
First step is to define your product, define all its benefits and what
your product and service can do for your client. Do a market research
on what your competition has, and how to add unique values to your
product that will distinguish your product from your competition
product.
2. Build marketing plan
Do a research what kind of marketing plans does your competition cover,
what do they use to promote their business and products. Do a list of
most used keywords from their websites, video files and/or any kind of
promotional material that you can find. Then use this research to write
your text for your video promoting material.
3. Search for video making software
You can always search for video making software at Google, Yahoo or can
try to find maybe a free ware software at Softpedia.com, Zdnet or
Tucows. If you have a bigger budget you can hire professionals to do
the video for you. This is the only cost on publishing a YouTube video
which you will cover. If you do it yourself, than you’ll have free
video promoting your business and website!
4. Edit and publish you video
Publish your video at YouTube and don’t forget to write in your
keywords so people can search and find your video. This way you can
generate free website traffic that can sell your product or service.
You can only benefit!