Each company operates in specific external conditions, or in a particular environment. It exerts influence on the activities of the company. It is divided into:
1. Neighborhood direct relationship between the company and that part of shaping the environment while maintaining independence and partnership, with a market.
The elements of this environment are the other participants in the market. First, it is necessary to distinguish this group of suppliers and buyers. Other elements of the immediate environment companies are operators of its agencies for services such as consulting, marketing, advertising, insurance, banks. Another elemetem workers are employed in the company. Are also complement the company competitive.
2. Neighborhood indirect actions to the current rules laid down by the authorities and administration. These rules impose conditions for the operation of the company to which they are to adjust. Another element of indirect environment is culture, tradition and religion of society. Also, the political situation and economic conditions and the nature and demographic prevailing on the ground works are elements in this environment. The last very important element of indirect ambient level of scientific-technical and non-use of its latest achievements.
Each company must thoroughly understand the environment in which it operates. This will allow them to take appropriate decisions, which are a prerequisite for the implementation of the objectives and activities of reference sucesu market.