UTILIZATION COLOR IN PACKAGING
Colors in the package is believed to have an emotional impact on consumers. For example, high wavelength of red, orange, and yellow leads to strong stimulation value and cause joy mood (mood).
Red - often described in terms of active, stimulating, energetic, and full of vitality. Toothpaste Close-Up is one of the brands that effectively use red in their packaging.
Orange - The color sense often associated with food. Various popular foods using orange packaging, like cereal Kellogg's Mini-Wheat.
Yellow - This color is dubbed the attention of a good breaker. Yellow gives effect to the consumer enjoyment. Kodak and Pennzoil are some examples of brands that use yellow packaging.
Green - has connotations of wealth, health, peace, and tranquility.
Blue - Lead on the freshness and coldness. This color is often associated with cleaning products and laundry, including softener brand.
White - symbolizes purity, cleanliness and refinement.