In the words of Philip Kotler- "The effect of marketing is like grass, you can not see it growing but you have to mow the loan daily." Marketing concept has replaced the old product and production concept.Marketing is a proccess in which individual or group of individual exchange goods and services by creating a market offering in exchange of money.Now the question is what can be marketed???Any idea,place,product or even the descriptions like an experience with a celebrity can be marketed.Marketing is a very broader concept which should not be confused with selling or merchandiding.It starts even before the product is launched in the market and continues even after the sale of the product.Marketing mix can be understood as a mixture of various tools and techniques which companies follow to sell and promote their product.Marketing mix consists of 4 Ps..
1-Prouct mix
2-Price mix
3-Place mix and
4-Promotion mix...