Marketers should establish a presence on Twitter before using Promoted Tweets and no one should get on Twitter solely to take advantage of the advertising options. Not all marketers need to be active with Twitter, but for those who are, Promoted Tweets is worth considering.
Here are some of the ways marketers can use Promoted Tweets:
Retailers can promote limited-time offers, store openings, new products, and other time-sensitive announcements.
Entertainment marketers can advertise TV, film, and music premieres, plus exclusive Web content (e.g., trailers, interviews, webisodes) and other events.
Consumer packaged goods brands can promote everything from new products to their involvement with causes.
Travel marketers can offer exclusive specials on Twitter or share useful information such as new locations where they operate. Virgin America is using promoted tweets exclusively to launch a new market, along with a shorter-term promotion for a two-for-one ticket offer.
These are just a few examples of how Twitter advertising could be used in the future to increase the reach and power of Twitter to engage and share information with consumers.