The main purpose of who does business, is at the end, achieve successful placement of their products on the market. Such a process can be done through marketing strategies, which, carefully followed, lead to the fulfillment of the objectives outlined.
Entiente that exist today are modern processes that force the employer to respond to new rules, where it is necessary not only to satisfy consumer needs, but surpass your expectations by ensuring customer loyalty through what is known as " set of bilateral relations, extending the productivity and profitability of any business.
Gonzalo Zuluaga, conveys his business knowledge from their personal practice and the formulation of precise technical direction, control, analyzes and marketing planning. A challenging and updated outlook for the company man of Digla XXI, whose lines include strategies such as:
♣ Preservation of traditional clientele
♣ Continuous Quality Improvement
♣ founding principles of competitiveness in the context of globalization
♣ Public Relations
♣ Merchandising and Marketing
Among other aspects to a greater or lesser extent, to permit the implementation of a remarkable task and organizational impact on the system - production and corporate world.